SMB Online Ad Spend Increasing

Online Ad spending of small and mid-sized businesses are said to be on the rise this year. These are the findings of a survey done by local online ad network DirectoryM to study the size of marketing budget spent by SMB firms compared to last year along with overall percentage of online marketing budget in comparision to total marketing spend.

The nearest rival for online marketing budget is direct mail ad budget. SMB find it easy to track the performance of direct mail ad campaign then online ad campaign where they evaluate based on how many leads generated or customer accquired.

Tags for this Post:advertising budget advertising online online advertising SEO Buzz SMB Online Ad

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This entry was posted on Saturday, August 5th, 2006 at 12:42 am and is filed under SEO Buzz. You can follow responses via our RSS 2.0 feed. Responses are currently closed, but you can trackback from your site.

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