Google AdWords Into Orbit
Google with its increasing offering in every possible business domain as entered into partnership with XM Satellite Radio so that it can offer AdWords campaigns in non-music radio channel.
Now AdWords advertisers will be able to bid for paid spots in the non-music radio channel. This partnership has been possible with the help of automated advertising platform offered by dMark Broadcasting- the company which Google acquired earlier this year in January.
If you remember dMarck’s advertising platform connects AdWords advertisers to radio stations, making it easy to handle sales, scheduling, delivery and reporting process easy.
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