Archive for “2006”

4Ps of Link Building Campaigns

Posted by: seo4u on December 9th, 2006

I was traveling in my car the other day and this thought crossed my mind: About exploring 4Ps of Marketing Mix (I know lot more Ps -3 Ps to be precise - have been added since its inception.) and extending it into Link building process.
Product
Product in marketing will be our website. Website which is being […]

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Social Media Optimization Services launched

Posted by: seo4u on November 25th, 2006

Internet marketing company Search engine optimization 4 U recently added SMO Services (Social Media optimization) as a part of their search engine marketing services to help websites and Blog owners effectively promote their sites on the internet. The company already offers comprehensive search engine marketing services including search engine optimization, paid advertising managementand website content […]

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YouTube.com- Google’s newly purchase!

Posted by: seo4u on October 11th, 2006

After rumors of Google buying out YouTube.com, it is finally out that the deal is through with Google agreeing to pay U.S. $1.65 bn (£883m). It is to be noted that this is the most expensive purchase by Google so far, with last year Google being $130.5 million spent on to acquire 15 promising […]

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PopRank- Is it PageRank Brother from MSN?

Posted by: seo4u on October 10th, 2006

The other day I was researching on how to develop a Vertical Search Engine or “Vortal” in Google and stumbled upon a very interesting yet not-so-popular (obviously!) research paper fromMicrosoft Research News & Highlights titled - Search Objective Gets a Refined Approach by Rob Knies.
Just in-case people don’t know what “Vertical Search engines” are, […]

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SMO - Social Media Optimization- New SEO mantra

Posted by: seo4u on September 1st, 2006

Search engine optimization  (SEO) is under going a transformation; rather an extension to ways in which a website can be promoted. It is called Social Media Optimization (SMO).
In search engine optimization the objective is to optimize a website so that it gains top rankings in search engines such as Google, MSN or Yahoo!. Where as […]

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You leaving? Danny Sullivan.

Posted by: seo4u on August 31st, 2006

Danny Sullivan - whose articles and papers on search engine working and more so on search engine optimization I read and grew up with to become an seo expert myself (lol), is planning to leave Search Engine Watch as well as Search Engine Strategies conference.
Danny had been my personal favorite as I’m sure he […]

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Web 2.0- New Horizon in making.

Posted by: seo4u on August 26th, 2006

Web 2.0 has been gaining too many supporters the world over. What is it anyway? Is it something totally radical as to change our web experience even better or it is a peped-up version of something what was already there but just didn’t get too much attention.
Web 2.0 is a Second generation Internet based services […]

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Project Panama- Yahoo’s New Search Ad Platform

Posted by: seo4u on August 26th, 2006

During the Search Engine Strategies (SES) San Jose conference, Yahoo! managed to generate interest for its new search ad platform- Project Panama.
Though still in development, Project Panama is aimed at increasing Yahoo! share in paid search advertising in which Google with its AdWords is still the largest player. MSN has also joined the race with […]

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SMB Online Ad Spend Increasing

Posted by: seo4u on August 5th, 2006

Online Ad spending of small and mid-sized businesses are said to be on the rise this year. These are the findings of a survey done by local online ad network DirectoryM to study the size of marketing budget spent by SMB firms compared to last year along with overall percentage of online marketing budget in […]

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Google AdWords Into Orbit

Posted by: seo4u on August 4th, 2006

Google with its increasing offering in every possible business domain as entered into partnership with XM Satellite Radio so that it can offer AdWords campaigns in non-music radio channel.
Now AdWords advertisers will be able to bid for paid spots in the non-music radio channel. This partnership has been possible with the help of automated advertising […]

Read: Google AdWords Into Orbit »


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